Consumer Behavior in Ethiopia – Factors and Consequences


Do Ethiopian consumers make plans beforehand or do they just go out and buy what is immediately available? Do they set specific pricing limits? What about attention to brands and sellers’ reputation? Fana Television interviews residents in Addis Ababa on the factors that motivate them to make purchases and their actual consumer habits, and gathers some fascinating replies.

Fana also consults Dr.Werotaw Bezabeh, a Resource Utilization Expert, on the behavior and traditions behind Ethiopian consumer decisions, in contrast and comparison to western traditions in handling money.

Watch the full video for more on this interesting topic.